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Recent Articles

Why Empathy at Scale is Critical
Wall Street Journal, May 2022

When It Comes to Customer Experience, the Days of Targeted Advertising Are Numbered
CMS Wire, March 2022

How Top Retail Companies are Thriving in a Post-Pandemic World

Marketing Dive, November 2021

Providing Customer Experience While Maintaining Customer Expectations

CMS Wire, September 2021

What it Takes to Build a Standout Digital Customer Experience
CMS Wire, September 2021

From Customer Focus to Customer Obsession: A Necessary Transition for Businesses to Reignite Growth
Branding in Asia, September 2021

5 Keys to Maintaining Brand Trust in Difficult Times
Ad Age, August 2021

Customer Loyalty is Up For Grabs: What Are You Doing to Retain Customers? 
Adweek, August 2021

A Must-Have for Today’s Business: A Customer-First Obsession
Marketing Dive, August 2021

6 Traits of Customer-Centric Pros
CMS Wire, June 2021

Customer Empathy: Four Data Points for Understanding How the Pandemic Has Impacted the Customer Experience
eWeek, May 2021

Virtual School is Weighing on Teachers
The Journal, April 2021

Make Every Day Valentine’s Day by Showing Love and Empathy to Customers
CMS Wire, February 2021

Tackling Post-Pandemic CX Challenges with a Focus on Empathy
CMS Wire, March 2021

3 Must-Have Customer Experience Strategies for 2021
CMS Wire, December 2020

4 Ways to Ensure Brand Trust During Turbulent Times
CMS Wire, October 2020

Why Behavioral Data is the New Focus Group
CMS Wire, August 2020

What COVID-19-Themed Commercial Show About Marketing in a Pandemic
CMS Wire, June 2020